Natural Medicine World is dedicated to providing current information, written by experts on the uses and benefits of natural products and therapies to optimise health and prevent ill health.
The founder and publishing editor, Daleen Totten, has been doing exactly this for over 25 years through the Complementary Medicine Journal, The South African Journal of Natural Medicine, and Natural Medicine magazine.
Our objective, credible content has always served our niche market very well, and this is the basis for our continued success. Our articles are uncensored and independently written by professionals in their field.
TARGET YOUR ADVERTS
Targeted adverts alongside credible content yield the best results. A boosted article outperforms a boosted advert by 48%.
Adwords has an average cost per click of R15 to R30. We are averaging a fantastic R1,00 per click!
YouTube average is $10 to $20 per view. We are averaging a fantastic $2 per view. Average view time: 4 minutes.
READERSHIP & EXPOSURE PIPELINE
Our audience (LSM 7 – 10 and SEM Upper Middle 4 – Elite 5) cover a wide demographic from 18 – 64 years old (65% female).
*LSM (Living Standards Measure) developed to SEM (Socio Economic Measure).
The total views across our platforms (excluding our website), is over 140 000 weekly and includes our Newsletter, Magazine, Facebook, Instagram, YouTube, LinkedIn, Twitter and Pinterest.
We are best positioned to enable you to reach engaged, intelligent consumers who are highly motivated to purchase products to support their healthy lifestyles.
WE SAY WHAT YOU CAN NOT
As a whole, our health product industry is severely restricted in what it can claim or even simply state in its marketing material and packaging. No such restrictions apply to our objective content: articles, reports, reviews and videos.
AN ADVERTISER’S SUCCESS STORY
During the building and development of this website, our founding editor, Daleen Totten, decided to put herself in the shoes of an industry member. She did this to understand their world and to make sure that what we have to offer, will make a big difference to their sales. What makes a product effective? In this world of fake news, how do we bring credibility? Why do readers choose one product over another?
She approached Paul Bosman from Tara Pharmaceuticals and we started with a contextual video about why woman have more gut issues than men. You can watch it here. (11 000 + views)
We then filmed a before and after video of a woman with gut issues, taking Progast Drops, prescribed by a doctor: Herbal drops for irritable bowel syndrome – a doctor prescribed natural solution. (35 000 + views)
And we reviewed his product: Progast® Gastrointestinal Support Drops.
We helped Paul with his website development, graphics and content for his product ranges: Progast, Sinulex and TravelRite. We looked after his social media, made up his print and web adverts and redesigned the pack for his product TravelRite. We reviewed all his other products comprehensively and had fun launching new Progast products.
It is a success story built on trust and hard work, but we achieved the results because his products are effective, safe and of high quality. And it has been achieved during a very difficult trading environment.
This is what Paul has to say:
‘I met Daleen Totten in 2018. We had an open discussion on marketing, content, credibility and collaborating with market leaders to get to speak about disease entities. I wanted to get my products and ingredients verified by a credible third party like herself.
I needed independent medical doctors to speak about IBS, the treatment options and natural solutions. The public needed to be assured that Tara’s products are manufactured in an ISO 9001 facility, with good manufacturing practice (GMP) – a system for ensuring that products are consistently produced and controlled according to quality standards. It is FDA approved and registered with SAPHRA (South African Health Products Regulatory Authority). Not all products are the same and one needs to be transparent in your marketing and claims linked to products.
I really enjoyed and still enjoy working with Daleen and find Natural Medicine World a great platform to get to both my prescribers and my end users. Since starting the collaboration, my sales have increased by 20% year-on-year.’
OUR EDITORIAL SECTIONS
1. Alongside credible content on natmedworld.com (between R6 000 and R36 000)
Unit sales are not achieved solely by eyeballs on adverts but depend very much on the potential buyer being interested enough in the content to click on an advert. Click-through depends of the quality of the content as well as the credibility of the page.
View our editorial calendar and select relevant content to advertise alongside. Please note that we only place three adverts per article in order of bookings received.
There are two ’tile’ size options available
(pixels wide by pixels tall):
1. 900 (w) x 900 (h)
a) One Month Exposure at R6 000 per tile.
b) Twelve Month Exposure at R18 000 per tile.
2. 900 (w) x 1800 (h)
a) One Month Exposure at R12 000 per tile.
b) Twelve Month Exposure at R36 000 per tile.
Both options include carefully crafted content abstracted from the article, distributed across our Exposure Pipeline (funnels), sending traffic to the article.
A bonus feature with the annual option is a second round of exposure, when the specified article is placed within a magazine. Each magazine itself, travels through our exposure pipeline, thus doubling your reach.
2. Our monthly online magazine (R7 000 per advert)
Our monthly magazine has 36 000+ subscribers. We only have 4 advertising slots available per magazine, and 900 x 900 as the only size option. Placement in order of bookings received. The magazine, with your advert, will remain on the website indefinitely. Click below to view our 200th issue.
3. Our weekly newsletter (R5 000 per advert)
Our weekly newsletter has 36 000+ subscribers. We only have 6 advertising slots available per magazine, and 900 x 900 as the only size option. Placement in order of bookings received. Click below to subscribe to our weekly newsletter. It’s free!
4. Product reviews (Placement fee R23 000)
When we do a review, our aim is to leave you with a ‘mini website’ on our platform. Our research is extensive, objective and credible. We suggest you add an i-frame within your own website, featuring our product review. We build what you need, starting with a basic rate of R23 000 for a 12 month placement period. Send us the product and we will research the following, ensuring the review is objective and credible.
WE SAY WHAT YOU CAN NOT.
Please note below a cost estimate of a product review production:
a) Research raw material source & manufacturing process: R1 000
b) Research the condition/s product addresses, specific to the product’s formulation: R2 000
c) Formulation analysis (strengths & weaknesses): R2 000
d) Delivery mechanism and form: R500
e) Research 1st (main) active ingredient: R4 000
f) Research subsequent active ingredients: R4 000 (subject to quantity and to be discussed)
g) Dosage and efficacy: R1 000
h) Identify unique selling points (USP) & saleable benefits: R3 000
i) Research, Content writing, Reference studies & Editing: minimum R3 000 (R4 per word)
j) Graphics: R6 000 for 6 impactful images with unique selling points. This is optional and you may supply the graphics yourself.
k) One advert within relevant content, pointing to the product review: R9 000. This is optional & rate is discounted by 50% and includes R3000 boost budget.
l) Boost budget for the exposure pipeline: R5 000 to be used in part at the launch of the review, and the remainder distributed as agreed during the 12 month period. You can increase this at any point.
The following can be added to your product review to make it more personalised, and the rate is based on your needs:
- Social media buttons to your pages
- Video links
- Tile banners with url’s to your website and /or online platforms with a call to action, i.e. buy now
- Additional tiles advertising your product, testimonials, other product reviews or other products in your range.
Annual renewal of the product review will only be the cost of placement, unless new graphics are required or changes to the product has been made. The rate includes 5 updates or changes during the 12 month period. Additional changes will be charged at R1 250 per hour.
A featured tile of 900 x 1800 pixels wide by pixels tall, will be placed at the top of one of our editorial sections of your choice. It will clearly be marked with ‘This section is sponsored by…’
The cost is R60 000 for a 12 month period and includes boost funding.
This sponsorship options includes two 900 x 900 adverts (valued at R36 000) placed within relevant content, that will run for the same period.
6. Filming, story arc production and video editing
Video is one of the most powerful forms of advertising today! Take hold of the power of video with an interactive / dynamic video campaign. We undertake to immersively connect your key brand values with the most deeply felt values and needs of our viewers and readers. Your video will be published on the Natural Medicine World YouTube channel & website, in addition to being promoted through our exposure pipeline.
1. Product banner on existing video: R9 500 plus R2 500 boost funding.
2. New video:
a) set up fee of R26 000 includes expert interviewer Daleen Totten
b) R3 000 per minute for 3 minutes (R9 000)
c) R5 000 boost budget
This brings a 3 min video (4 hours of filming) to R40 000 and includes boost budget to distribute the video through our exposure pipeline.
Our hourly rate after the initial 4 hours, is R8 750.
The rate is R2 500 for every finished edited minute after the initial 3 minutes.
HOW TO BOOK
We invite you to help us optimise our service to you. Giving us the opportunity to work closely together, will ensure the most favourable placement and exposure.
Remember, targeted adverts alongside content that is both credible and relevant to your product or service, yield the best results.
Please note our rates exclude VAT and agency commission. Click Media Kit 2023 to download the media kit as a PDF.
To book your advert, contact Daleen Totten directly on +27 82 9030 621 or email: firstname.lastname@example.org
|Phone||:||+27 66 326 5320 or +27 82 9030 621|
|Post||:||Postnet Suite 379|
|Private Bag X7|