Our Supplement Needs Have Changed
Herbs and botanicals supporting immunity experienced extraordinary sales since the COVID-19 pandemic. See our feature article in this issue as we explore various natural antibiotics. Companies are diligently investing in ingredient research to bring more substantiation and credibility to the table.
Supplements need to change to keep up with our evolving lifestyles during this pandemic – and most likely these new trends are here to stay. Our needs have changed.
Workout routines transitioned and sports nutritional products declined. We are more clued up on our mineral, anti-ageing and brain food needs now, than ever before. The changes in supplement buying habits are reflected by consumers that seek performance products that offer value-adds, such as those with added support for bone, joint, vision, anti-inflammatory or cognitive health. We focus on delivery mechanism, bioavailability, mixability and unique packaging.
There is an increasing emphasis on clean-label statements that include vegan, sugar-, GMO-, and colourant-free. Consumers are willing to pay more for plant protein and animal-protein alternatives, and ask more frequently for sports performance and nutrition drinks that contain ‘little or no artificial ingredients’ and added collagen.
We want green powder blends with added probiotics and improvements in flavouring options. Then there is our growing need for coffee and tea replacements and I am watching with interest as mushroom powders grow to fill that space.
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THANK YOU TO OUR EXPERTS
What a privilege it is to have some of the best healers on our panel! Our expert authors receive no payment or any other form of remuneration from us or from the industry. They take time out from their busy schedules to write for us. Here’s to all of them! May their tireless and tremendous efforts bring them well-deserved rewards.
- Mintel report. Sports, Nutrition and Performance Drinks US, March 2019 — Executive Summary. Published March 2019.
- Grand View Research report. Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type (Sports Drink, Sports Supplements, Sports Food), By Distribution Channel (E-commerce, Brick and Mortar), By Region, And Segment Forecasts, 2021 – 2028. Published May 2021.
- Physical Activity Council report. 2021 Physical Activity Council’s Overview Report on U.S. Participation. Published 2021.
Yours in Healthy Living